Today’s theme parks, casinos and leisure destinations are built to provide consumers with a complete experience. As well as the attractions, accommodation and shows, it is the food and beverage in cafes, restaurants and snack-food
stalls, the retail outlets and merchandise stores that contribute to the overall experience.
The difficulty for brands and operators is often that each element of the experience has a system running on a different software platform.
The key to providing a seamless, frictionless experience is to unite all disparate systems and technologies together on to a single transaction platform.