If there’s one thing we learned since the beginning of 2020 it’s that adaptability is key. Casinos were forced to shut their doors and, upon reopening, they had to contend with new, higher customer expectations, and staffing shortages needed to meet those expectations.
Technology’s role in helping these venues evolve, survive and thrive is paramount. That’s why we are so incredibly proud to have won the Gaming & Leisure Transformation Award for our customer engagement platform, Omnico Commerce.
The Transformation Award recognizes pioneering technologies that impact the gaming or hospitality industry in the area of interoperability. By unifying a casino’s POS, promotion, and loyalty platforms, and augmenting staffing, Omnico Commerce does just that. And more.
Used by leading casinos, the platform helps venues deliver the smooth, unforgettable experiences casino goers desire today and, crucially, is helping casinos bounce back in style.
Stepping into a new era for casinos
When consumers visit casinos nowadays, they expect connected, personalized, tech-powered journeys. Across all touchpoints — from gaming floor, to restaurants, bars and stores — guests want to experience a cohesive visit, whether they’re ordering food, drinks, or playing the slot machines.
They want to receive offers that are relevant to their preferences, and access perks with their smartphones. Afterall, our own data suggests 86% are more likely to visit a casino if offered personalized discounts.
Casino visitors also love being rewarded and feeling special. They want to earn loyalty points as they interact, and they want to redeem them without barriers — guests don’t want to be told they have to choose a different activity to spend the rewards they’ve accrued! Indeed, one in four would spend more on food and merchandise if rewards could be redeemed across the entire casino.
That’s why, at Omnico, we work to make sure your systems are interconnected.
Unified tech, greater engagement
As casinos work to rebuild stability, giving visitors the experiences they want, expect and demand, is crucial. Why? Because each winning interaction is a step closer to success.
With Omnico Commerce, you can benefit from:
- Accurate customer data
When insights analytics are based on a single source of customer data, you can have a clear, unified picture of what each guest loves, no matter which part of your venue they visit. This way, you can send them truly targeted offers and entice them to spend more and visit again.
- Speedy payments
Omnico’s basket technology allows for speedy, frictionless interactions, so guests spend less time waiting and more time enjoying your venue. The result? Increased share of wallet, and more exciting memories to get them coming back.
- A single view of stock
Joined-up touchpoints also mean having a single view of all stock across restaurants, bars and stores, so you can always give guests what they need, and you make the most of your resources while cutting down on waste.
Look at Mono Wind, a leading US casino. Omnico Commerce enabled Mono Wind to offer discounts to players, promotions to VIPs, and discounts to Tribal Members across all touchpoints. This means guests are delighted and engaged, operations run more smoothly — so Mono Wind now makes and saves more money. It’s a win-win.
A bright future for our customers
There’s no doubt technology — coupled with the pandemic — has fuelled new, digital demands among consumers, and even more so with casino goers.
Ensuring venues can meet these demands and come out victorious on the other side is our mission, which is why winning the G&L Transformation Award fills us with pride.
To find out more about Omnico Commerce, view our brochure here.