As we begin to return to both indoor and outside attractions, visitors are taking careful note of the types of changes these attractions have made. From pre-booking the date and time to manage capacity, to using our mobile device as our ticket entry. We’ve gone from not giving a glance at whether there is a printed map, to a downloadable one, to only wanting to interact and touch our own devices.
Earlier this year we ran research that questioned over 4,000 visitors in the UK and US on their confidence to return to attractions in 2021. 79% said they were reluctant to return. 86% said they would research the Covid measures that attraction has made and 56% said they felt venue operators needed to invest in technology to address Covid-19 safety concerns.
One such technology is contactless payment. 49% of consumers want pay-at-table technology and self-scan checkout tools, while 1 in 2 (51%) expect venues to provide mobile apps to reduce face-to-face interaction.
Many would believe that with the ability to have this contact-free technology, that the self-service Kiosk no longer has a place today. This is where they’re wrong.
Kiosk technology has long been seen as an easy-to-use technology, one that can reduce waiting in line and speed up delivery. They streamline self-order and checkout experiences, whether buying a ticket, ordering food or drinks, or purchasing a souvenir. With countless service options and payment gateways, the humble kiosk has delivered results, boosting the average transaction value by up to 29%.
With Covid accelerating technology innovation, the Kiosk has not stood still. The market has developed various tools and methods to ensure it too, can be Covid-secure.
Temperature screening Kiosks
Temperature checking is a common occurrence now at restaurants and entertainment venues. Paired with biometric technology, a kiosk allows a venue to automate identity and monitor temperature before admittance. These temperature detection platforms use infrared sensors paired with facial recognition cameras. Interestingly even before Covid, research shows that visitors already had a desire for facial recognition. In 2017, 32% of global theme park visitors said they would prefer to be recognised by their fingertips, followed by 24% via their face. With 41% of Chinese theme park visitors preferring facial recognition.
As reported by the New York Times, “the risk of consumers getting infected through materials is still low,” as the amount of viable virus decreases sharply over time once it settles. This means that the chances of surface contact transmission are already low, and this is before you introduce extra sanitary solutions.
Germicidal UV’s have been proven to offer strong pathogen fighting qualities, helping to stop the spread of viruses. UVC products have a 99.9% kill rate on pathogens. You can spot-clean Kiosks with hand-held UVC systems, or even have ceiling lights installed with them which sanitize the air in the room and offer a quick 30-second wash of light after the user steps away for additional cleaning. Of course, a ceiling light is only suitable for in-door Kiosks.
Anti-bacterial screen protectors
If you already have a number of Kiosks installed, then utilising an antimicrobial screen protector over the top of the kiosk can suppress the growth of bacteria. In addition to deterring bacteria, the screens can also minimize stains and degradation of plastic. Not only does this reduce the changes of Coronavirus settling on the screen, but it makes cleaning easier and more effective.
Install more Kiosks
One of the key benefits of the self-service Kiosk is to reduce lines at fixed-point tills. However, with social distancing in place and needing to clean Kiosk screens more often, you may find bottlenecks starting to form at the various Kiosks. By installing more of them you can offer more effective social distancing. By analysing the Kiosk data from across your estate you can easily identify which areas would benefit from additional Kiosks being installed to reduce lines.
Clear visitor instructions
Of course, not all the tools to ensure clean Kiosk surfaces needs to be owned by the operator. By providing hand sanitizers by each Kiosk with clear instructions for use, it can lower the risk of person-to-person, or kiosk-to-person infection. Many Kiosks now come with hand sanitizer stations built in.
Whichever method you choose to provide a safe and clean environment for visitors, there are ways to ensure the self-service Kiosk maintains it’s place in your venues technology ecosystem. The Kiosk has clearly proven it’s value in reducing lines, speeding up order processes and minimising human-to-human contact. By ensuring they meet Covid health and safety requirements, they have a long life ahead of them.
For more information on Self-Service Kiosks, speak to Omnico today.