The Theme Park Mobile Barometer

Apps are becoming central to the way visitors organise and enjoy theme park visits in all corners of the globe. But given the level of financial resources required to make an app work, operators contemplating any new app need to ensure they are investing in the right kind of functionality. This latest research from Omnico reveals what visitors really want from an app.

  • 56%want an app to show visibility of queues for food and rides

  • 84%would use an app to pre-order food and drink

  • 78%would use an app to scan and pay for food and merchandise

  • 66%want money off their next visit to entice them to come again

The Theme Park Mobile Barometer aims to guide park operators through the demands of today’s mobile-savvy consumers.

The research questions theme park visitors across the globe in the UK, US, China, Japan and Hong Kong, on the type of functionality they want an app to have, why they would download it in the first place, keep it and continue to use it again and again.

Download the report now and get in touch with Omnico for further information.

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