Retail in Destinations brochure

Theme parks can no longer relay on the buzz generated by new rides and updated attractions to guarantee foot traffic through their turnstiles. In order to satisfy current visitor demand, theme park operators can take inspiration from today’s retailers and the growth of omni-channel and mobile technology.

Omnico has created a dedicated brochure, aimed at educating Theme Park operators on the benefits of omni-channel retail in their parks and resorts.

  • 86%of millennials are using mobile devices while shopping in-store

  • 75%of visitors want to browse via mobile app while standing in a queue

  • 82%of visitors want to be able to buy anything in a resort using a cashless device

  • 74%want to buy merchandise in the resort and have it delivered to their home address

Theme park visitors are expecting more of the retail opportunities within a resort, and operators should seek to learn from traditional retailers to enhance their own offering, and boost revenues in the process.

Brands that use omni-channel recognise that a customer values the ability to be in constant contact with that brand through multiple channels, sometimes all at the same time.

Omnico’s POS and customer engagement solutions work seamlessly across retail, F&B and ticketing, and also provide promotions, loyalty programmes, stock management, hotel integration and more.

Understand how to create the store of the future and download our brochure.

Please download the full brochure here

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