The Omnico Theme Park ROI Barometer

The Omnico Theme Park ROI Barometer aims to provide a guide to the potential uplifts in spend that can be expected from a selection of theme park technologies and innovations. It questions theme park visitors across the globe, in the UK, US, China, Japan and Malaysia, on how much particular solutions would influence their spend.

The following percentages highlight the overall uplift in spend for particular technological solutions:

  • 78%would choose not to purchase food & beverage due to queues

  • 49%would spend x4 the average amount on F&B with mobile self-scan apps or self-service kiosks

  • 53%would spend up to x4 the average amount on F&B with a mobile pre-order app

  • 48%would spend up to x4 the amount on retail with a mobile self-scan app or self-service kiosk

The Omnico Theme Park ROI Barometer aims to provide a guide to the potential uplifts in spend that can be expected from a selection of theme park technologies and innovations.

The research questions theme park visitors across the globe in the UK, US, China, Japan and Malaysia, on how much particular solutions would influence their spend.

In Omnico’s previous research, The Omnico Theme Park Barometer #1 and #2, we asked visitors about their frustrations with park experiences, the technologies they would like to see and that would make their visit more convenient, plus their thoughts on futuristic technologies, like virtual reality (VR) and artificial intelligence (AI). Given one of the key frustrations is queueing, we looked at the main solutions that could solve this headache for visitors and operators alike.

The following research provides theme park operators with clear guide to the ROI potential of solutions such as order ahead, self-scan, kiosks, mobile apps, loyalty programs and even delivery robots.

For further information and statistics, please download the full report here

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