72%of UK consumers are frustrated some way about the shopping experience
72%of UK consumers want a quick a convenient shopping experience
71.9%of UK consumers believe improvements can be made to the shopping experience
97.9%of UK consumers don't think the retailer knows what they like
This research, for the fourth Omnico Retail Gap Barometer, has used the exact same set of questions and methodology as last year’s inaugural survey in order to gauge what, if anything, has changed in the attitudes and experiences of UK shoppers in the intervening 12 months.
The responses help to understand whether the year’s political upheaval affected how consumers shop, or if omni-channel retailers changed their operations in ways that shoppers have noticed or benefited from.
For brands who are serious about omni-channel retail, the results offer critical insights.