62%of UK consumers said they would shop during Black Friday and Cyber Monday
46%said they would "buy online, deliver to home address" during this seasonal time
19%said they would "buy online, collect in-store" during this seasonal time
17%said they would "buy in-store" during this seasonal time
The second report allowed us to compare the results with the previous Barometer and reveal the ‘gaps’ that appeared in consumers shopping experiences.
Interestingly there was a shift from bricks-and-mortar to online, with shoppers ordering online and wanting to receive their purchases via home delivery, rather than collect themselves or browse and purchase in-store. In fact, the number of people wanting to use click-and-collect dropped.