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Habits are changing. Across many retail locations in the U.S. the growth of the experience economy is blurring lines.
The annual NRF expo in New York City, a platform to launch new concepts and technology innovations in the retail industry, drove a key message that retail is excelling, particularly where it embraces technology to give customers what they want.
Consumer expectations have quickly adapted to new technologies that strip the hassle out of shopping.
Price and size matter when it comes to retail technology. Technologies such as Radio Frequency ID (RFID) have long been discussed but are now set to play a leading role in the transformation of retail.
It's positive to read that retailers are keen to improve their infrastructure and see that it will bring an overall benefit to the customer experience.
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